Casinos.com, a website domain registered since 1994, has recently been launched as an affiliate site under the Gambling.com Group. Acquired by the Group in November 2022, Casinos.com operates on a similar business model, featuring affiliate links to online casino sites, bonus codes, and reviews.
Users visiting Casinos.com have the ability to filter casinos based on the types of games offered, including blackjack, poker, and specific slot games. Charles Gillespie, CEO of Gambling.com Group, expressed excitement about the addition of Casinos.com to their brand portfolio. He highlighted the opportunity to create a powerful international flagship brand alongside Gambling.com, utilizing their existing teams, technology, and expertise.
Compared to the rebuilding process of Gambling.com in 2011, the launch of Casinos.com benefited from leveraging the mature platform and focusing directly on user needs and the product itself. In addition to casino reviews and bonuses, Casinos.com provides resources such as game tutorials, strategy blogs, and opinion pieces.
Recognizing the growing popularity of social casinos, Casinos.com dedicates a section to free-to-play games like Gates of Olympus and Sweet Bonanza. Gillespie emphasized the transformational nature of this initiative and its strategic importance in driving significant organic growth while positioning Casinos.com as the definitive brand in the global casino market.
In line with their plans for expansion in 2023, the Gambling.com Group recently announced a partnership with The Independent, further extending their presence in the industry.